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Global Image Group

Global Image Group

Image Consultant | Virtual Stylist | Personal Stylist Online

  • Home
  • About
    • About Founder
    • Meet the Team
    • Testimonials
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  • Services
    • Image Consultation
      • Personal Style Analysis
      • Wardrobe & Closet Analysis
      • Personal Shopping
      • Wardrobe Coordination & Digital Capsule Wardrobe Guide
    • Professional Development and Soft Skills Training
      • Entrepreneur Coach for Small Business Owners
      • Personal Branding with Global Image Group
      • Career Strategies Coach
      • Executive Presence Coach
      • Leadership Training for Aspiring Executives
      • Communication Training and Development
      • Business Etiquette and Social Protocol Training
      • High Performance Coach
    • Corporate Seminars
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Your Complete Guide to Personal Branding: Everything You Need to Know About Why and How It Can Help Your Career

July 23, 2022 · In: Entrepreneur, Leadership, Personal Brand

Personal branding is the practice of creating a name, image, and brand identity for yourself, which can be used to promote your career goals. It’s more than just having a nice headshot on your LinkedIn profile. Personal branding is about taking control of your career and marketing yourself in the best possible way through the image that you project. In this blog post, we will discuss what personal branding is, why it’s important, and how you can develop a personal brand strategy. We will also discuss how Global Image Group can help you take your personal branding to the next level!

What is Personal Branding?

Personal branding is the process of creating an image or identity for yourself that can be used in your professional life. It’s about finding ways to market yourself so that you stand out from the crowd and achieve your career goals. There are many ways to go about personal branding, but some common methods include creating a personal website, writing a blog, or being active on social media, as well as improving your professional brand image through executive presence and communication.  Your personal brand is how you want the world to perceive you or how you present yourself to the world. Your visual image – package and presentation speak volumes about who you are and your credibility.

What is a Personal Brand Image? 

It’s you!  Your presence is the total package, including how you dress, groom and communicate, and your image speaks to the world before you even say a word.  Your image represents who you are and where you are going.  Change your image and change your life! 

Nelson Mandela once said, “Our deepest fear is not that we are inadequate.  Our deepest fear is that we are powerful beyond measure.”  This is absolutely true!  Everything in life starts with you.  Developing a personal brand image that people respect and admire leads to opportunity, and that leads to success.

Why is Personal Branding Important?

There are many reasons why personal branding is important. Perhaps the most important reason is that it can help you achieve your career goals. If you’re looking for a new job, personal branding can give you an edge over the competition. It can also help you build relationships and networking opportunities. And if you’re an entrepreneur, personal branding can help you attract customers and grow your business by developing an authentic brand message.

Personal branding can also be helpful in other ways. For example, it can improve your self-confidence and make it easier for you to sell yourself or simply to be noticed. It can also make it easier to connect with like-minded people and find mentors and role models.

Here are five reasons why personal branding is important:

  1. It can help you achieve your career goals.
  2. It can improve your self-confidence.
  3. It can make it easier to sell yourself through the art of self-promotion.
  4. It can help you build relationships and networking opportunities.
  5. It can help you attract customers and grow your business, or get promoted with your career.

How Can I Develop a Personal Brand Strategy?

Now that we’ve discussed some of the reasons why personal branding is important, let’s talk about how you can develop a personal brand strategy. The first step is to identify your goals. What do you want to achieve with your personal branding? Do you want to find a new job, attract customers, or build relationships? Once you’ve identified your goals, you can start brainstorming ways to achieve them.

Some common methods of personal branding include creating a personal website, writing a blog, or being active on social media. But there are endless possibilities for how you can brand yourself. The important thing is to be creative and think outside the box. If you’re not sure where to start, consider hiring a personal branding consultant like Global Image Group. We can help you develop a personal brand strategy that will help you achieve your specific goals.

Your personal brand is what sets you apart from the competition. It is the unique combination of skills, experience, and personality that make you who you are. And it is something that you can control.

A strong personal brand can help you build a successful career by making you more visible, more credible, and more attractive to potential employers.

Personal branding is not about being egotistical or self-promoting. It is simply about taking control of your professional image and presenting yourself in the best possible light.

If you ‘re looking to take your career to the next level, personal branding is a great way to do it. By developing a personal brand strategy, you can create an image for yourself that will make you more attractive to potential employers and help you stand out from the competition.

Here are five tips on how to develop a Personal Brand Strategy

  1. Figure out who you are and what you want to be known for.  This is the first set in creating a personal brand strategy.  You need to figure out what makes you unique and what kind of image you want to project.  Do some soul searching and ask yourself what your strengths are and what type of person do you want to be seen as.
  2. Do your research.  Once you know who you are and what you want to be known for, it’s time to do some research on personal branding.  Find out what other people in your industry or field are doing and see how they have branded themselves. This will give you some ideas on how you can brand yourself.
  3. Create a strong social media presence. A big part of personal branding these days is creating a strong social media presence. Platforms like Facebook, Twitter, and LinkedIn offer great opportunities to share your personal brand with the world.
  4. Be consistent. Once you have figured out who you are and what you want to be known for, it is important to be consistent in your personal branding efforts. This means using the same name, photo, bio, and tone across all of your social media platforms as well as color schemes when you’re developing a brand identity.
  5. Monitor your online presence. It’s not enough to just create a personal brand strategy – you need to monitor your online presence to make sure that people are seeing the image that you want them to see. Use Google Alerts or a similar service to track what is being said about you online.

By following these tips, you can develop a brand strategy that will help you build a successful career.

Still need help with personal branding? Contact Global Image Group today.  We are experts in helping people create strong personal brands that can take their careers to the next level!

If you’re looking to take your career to the next level, personal branding is a great way to do it. By developing a personal brand strategy, you can create an image for yourself that will make you more attractive to potential employers and help you stand out from the competition.

How Global Image Group Can Help You with Your Personal Brand Image?

Now that we’ve discussed what personal branding is and why it’s important, let’s talk about how Global Image Group can help you with your personal brand image. We are a personal branding image consultancy with 20 years of experience in personal branding. We’ve helped people from all walks of life develop a personal brand strategy that has helped them achieve their career goals.

Your personal brand is what people say about you when you’re not in the room. It’s the combination of your skills, values, and reputation. And it’s what sets you apart from other job seekers.

If you’re not sure how to define your personal brand, think about these questions:

  • What are my unique strengths?
  • How do I want to be perceived by others?
  • What are my core values?
  • What do I have to offer that other candidates don’t?

Answering these questions will help you start to develop a personal brand strategy. And once you have a strategy, you can begin to execute it through things like social media, networking, and personal branding statements, as well as revising your visual message. It’s not about having style. It’s about projecting an intentional brand image through the visual and verbal impression that you make.

Your personal brand is important because it can help you:

  • Get hired
  • Get promoted
  • Make more money
  • Stand out from the competition
  • Attract better opportunities
  • Create a personal connection with your audience
  • And so much more!

If you’re ready to take your career to the next level, personal branding is the way to do it. And Global Image Group can help. We are experts in personal branding and can help you create a strategy that will make you look and feel like a CEO. Contact us today to learn more!

The first step in developing your personal brand image starts with identifying your obstacles.  Is it your appearance, or your inner self-talk, or both?   Developing your personal brand image is indeed a self-discovery and improvement process.  Whether you need to overcome career, personal, or communication challenges, the solution lies within you and your internal dialogue.

Almost all successful people set goals and timelines to achieve them.  We achieve what we plan to achieve.  Therefore, people who don’t succeed don’t have precise goals.  Life gives us exactly what we expect.  It’s a balance between persistence and flexibility, so it’s necessary for us to make clear decisions.  Doubt leads straight into failure.  If you’ve been procrastinating from doing something, do it now.  There is no better time than the present; that’s the power of now!  Learning to trust your intuition is an art form.  Focusing on the negative can distort your judgment and paralyze your actions.  Therefore focus on reasons for success!  Good energy comes from a healthy and positive self-image.  The better your self-image, the more likely you’ll see your possibilities.  Trust your intuition.  Thoughts of service, lead to abundance, which leads to success.  Remember to focus on growth!

Proactive business professionals today view themselves as if they are incorporated and market their talents accordingly.  Just as a solid, viable product will die a slow death without consistent marketing, talented contributors can be ignored, overlooked, or never fully utilized without effective self-promotion.

At work, you are your brand and your look is your logo – it should send a clear message about who you are, what you have to offer, where you want to go.  Your task is to pinpoint the identity you want to have within your working environment and then dress to express it.  Decide to put effort into choosing a wardrobe that reflects who you are, and you take control of your career and your life.

You’ve often heard people refer to themselves as the total package.  However are they really the total package?  When you work with Global Image Group, we take the guesswork out of packaging your presentation.  The process first begins with a self-exploration of who you are and where you want to be.  You can look the part but if you don’t act the part, you’re not the total package.  And conversely, if you act the part and don’t look the part, doors will close before you.

Global Image Group will lead you toward the path of unraveling your authentic image and projecting an image of excellence. 

If you’re looking to take your personal branding to the next level, we can help. We offer a variety of services, including personal branding workshops, one-on-one online personal brand coaching, and social media brand consulting. We’ll work with you to create a custom plan that fits your needs and helps you achieve your specific goals. Contact us today to learn more!

Global Image Group also offers one-on-one executive image consultant services and communication training designed to help you gain a competitive advantage through developing your executive brand identity. 

Hello, I’m Michelle T. Sterling

I help individuals develop their personal brand and substance to stand out.

Founder of Global Image Group and an expert on image, impression and impact as well as personal branding, executive presence, executive communications, and leadership skills. As featured in the Wall Street Journal, level up your personal brand with Michelle T. Sterling.

I’m Ready to BUILD MY PERSONAL BRAND
Personal Branding with Michelle T. Sterling
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By: Global Image Group · In: Entrepreneur, Leadership, Personal Brand · Tagged: How can I develop a Personal Brand Strategy?, How Global Image Group Can Help You with your Personal Brand Image, Michelle T. Sterling, personal brand consultant, personal brand image, Personal Brand Strategist, personal branding, What is Personal Branding and Why is it Important?, What is Personal Branding?, Why Your Personal Branding is Important?

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Selected for a male tech entrepreneur client today Selected for a male tech entrepreneur client today through our Online Personal Shopping Service.
✅Tom Ford Suit
✅White Stretch Cotton Shirt on Sale
✅Navy Valentino Sneakers on Sale

For those times a techie needs to wear a suit! 

Visit the Men’s highlight and tap on the link to shop the look. Worldwide shipping available. 

Want to try our Online Personal Shopping Services? Visit the bio link for more details. 

#mensfashion #mensneakers #mensshopping #onlinepersonalshopper
Color has a psychological effect on us, from the w Color has a psychological effect on us, from the way we feel to our decisions and actions. Studies have found that color can influence moods, feelings and even behaviors. That’s why it’s important to dress with intention - knowing what the psychological effect of color can have on you. 

Book a Personal Style Analysis with Michelle T. Sterling and get dressed with intention! It’s time to tap into the psychological power of color and use it to your advantage. Get started today! 
Details on the bio link. 
#DressWithIntention #ColorPsychology #coloranalysis #color 🎨🤩✨

#mensfashionpost #mensfashionpost #mensfashionreview #mensfashiontips #mensstyle #mensstyleguide #mensstyletips #mensclothing #mensstylist #nyc #dc #usa #miami #dubai #doha #styledbyme #michelletsterling
An easy way for men to look sexy is to wear black. An easy way for men to look sexy is to wear black. Pair it with dark denim and sneakers for an Italian chic, mysterious casual vibe. To look more American pair it with khaki jeans and sneakers. Black isn’t for everyone but it’s an easy solution. 

Want to revise and revamp your look to show up more authentically with intention? Book an essential style consultation. Details on the bio link. 

#mensfashion #mensstyle #mensstreetstyle #mensstyleguide #mensstreetwear #mensoutfit #nyc #usa #dubai #doha #paris #london #mensstyletips
Are you looking for image consultant advice to hel Are you looking for image consultant advice to help you project your best image? You don’t have to be the most handsome man in the room to look great! With the right clothes, styling and accessories, you can make a world of difference. Schedule an Essential Style Consultation today and take control of how others perceive you. Let’s make sure you’re projecting the image that you want to! #styleconsultation #imageconsultantadvice

Take the first step towards a better image and schedule an Essential Style Consultation today. Together, we’ll help you create a look that works for your lifestyle and image goals. With image consultant advice, you can take charge of how others perceive you and project the image that you want to! Details on the bio link. #styleconsultation #imageconsultantadvice

I know. Many of you are concerned about wearing white because it will get dirty but you will 💯% look classy!

Take control of your image and invest in yourself today. Schedule a Personal Style Consultation with an image consultant to help you look and feel your best. With image consultant advice, create a look that works for your image goals and lifestyle. Let’s make sure you’re always projecting the image that you want to!

Details on the bio link. 

#imageconsultant #personalstylist #newyork #dubai #doha #paris #london #mensfashion #mensstyle #mensclothing #brunocucinelli #elegantman #menscasualwear #menscasual
Best Holiday Gifts for Men 2022: Online Personal S Best Holiday Gifts for Men 2022: Online Personal Shopping Service

Looking for the best holiday gifts for men 2022? Why not give him the gift of style with Sterling Personal Styling’s online personal shopper service! Our Essential Style Package is a great way to take the guess work out of what to buy and what to wear. At just US$347, it’s an affordable gift that American men will love! If you love our blog and just want us to pick a new wardrobe for your husband or that man in your life, or just update his wardrobe, opt for our online personal shopping service for US$197. Or if you want your husband to get fully styled then purchase our Virtual Styling Packages from the Luxe Package, Gold Package or Platinum Package. Men hate shopping, so they would love our online service which is just as effective and efficient as an in-person consultation. 

We can select clothing for all budgets. This is just a selection for one of our high net worth clients. 

Details on the bio link regarding the service and to shop the look. 

#menfashion #menstyle #menswear #mensclothing #onlinepersonalshopper #onlinepersonalstylist #onlineshopping #blackfridaydeals #menscapsulewardrobe #capsulewardrobe #shoplook #loropiana #zegna #giftsforhim
Looking for some new Palm Angels gear? Check out o Looking for some new Palm Angels gear? Check out our latest sale picks! Fans love Palm Angels for its unique and edgy style, and we know you will too. We’ve selected some of our favorite pieces on sale now, so be sure to browse and shop today. Plus, worldwide shipping is available so you can get your hands on these amazing pieces no matter where you are. And don’t forget to use our exclusive hashtag #palmangelssterlingstyle when sharing your purchases with us - we love seeing how you rock the brand!

Palm Angels has been worn by celebrities and influencers such as Kendall Jenner, Bella Hadid, Rihanna, A$AP Rocky, and more.

SHOP SALE on the bio link or on the MENS highlight. 
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Looking to update your wardrobe this fall? Check o Looking to update your wardrobe this fall? Check out our Zegna sale edit for the best deals on men’s suits, blazers, and more. We’ve got a range of styles to choose from, so you can find the perfect look for your business or informal events. Whether you’re going for a sleek, modern look or something more classic, we’ve got you covered. Shop now and save big on men’s fashion this season!

Shop these looks on the MENS highlight or on the bio link when you visit the Shop Our Zegna Sale Edit: Fall Into Savings Worldwide Shipping Available blog. 
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#mensfashion #mensstyle #businessattire #businessattorney #attorney #corporate #businessman #businesscasual #businesscasualoutfit #businesscasualattire #casualattire #european #american #bankers #investmentbanking #investmentbanker #newyork #sanfrancisco #dc #virginia #maryland #tysonscorner #london #sale #zegna #zegnastyle #sneakers #mensclothing #classicstyle
Calling all you Arab men and Loro Piana shoe lover Calling all you Arab men and Loro Piana shoe lovers! What’s the most popular trending loafer worldwide among a classy set of men? LORO PIANAS!

However if you don’t want to pay US$1500 / 5505 AED, here are some options from Hugo Boss for US$199 / 730 AED.

The light colors go well with a thob. And the navy ones are good with jeans. Buy both! 😃

Shop the collection on the MENS highlight or on the bio link when you SHOP OUR INSTAGRAM REELS.

Happy shopping! Worldwide shipping available. Just click on TAP TO SHOP in the highlight. 
📲shoes will appear in your currency
📲enter your credit card details
📲and shipping address. 
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#arabmen #arab #arabsaudi #saudi #saudistyle #ksafashion #ksa #doha #dohafashion #dohastyle #qatari #qatar #dubaimen #dubai #dubaishopping #uae #abudhabi #mensloafers #iran #iraq #kuwaiti #men #russian #russianmen #american #techie #techies #mensshoes #loropiana #boss
While Google CEO, Sundar Pichai, seldom wears blac While Google CEO, Sundar Pichai, seldom wears black unless it’s a suit or blazer. There are other tech CEOs who do wear black as their personal brand such as the late Steve Jobs or Snapchat CEO, Evan Spiegel. And while these men in fact do wear suits and blazers, if you’re looking for a successful tech CEO dress down look, here’s one option for Fall | Winter 2022.

Shop the look on the MENS highlight or on the bio link when you SHOP OUR REELS. 

Our online personal stylists are available to work with you to develop your own personal brand image through an Essential Style Consultation. Details are on the bio link.

If you are a man in the tech industry, it is important to stay up-to-date on the latest fashion trends. After all, you want to look your best when meeting with clients or attending industry events. That’s why we’ve put together this list of hashtags for men in tech fashion. Use these hashtags to find stylish clothing and accessories that will help you look your best!

 #MensFashion 
 #TechFashion 
 #Menswear 
 #Style 
 #mensstyle 
 #mensstreetstyle 
 #mensclothing
 #mensshoes 
 #mensclothing 
 #zegna 
#techie 
#techies 
#ButtonDownShirt 
 #Chinos 
 #Jeans 
 #PoloShirt 
 #Sweater 
 #Hoodie 
 #TrackJacket 
 #silliconvalley 
 #california 
 #austin 
 #dc 
 #maryland 
#billionaire 
#millionaire 
#google 
#menintech 
#snapchatstories 

What are your favorite male tech fashion hashtags? Let us know in the comments below! And don’t forget to follow us on social media for more style tips and inspiration. Thanks for reading!
Chelsea boots, chukkas, monk straps, loafers, snea Chelsea boots, chukkas, monk straps, loafers, sneakers, boat shoes, and dress shoes are all essential for any man’s wardrobe this Fall | Winter! With so many choices, it can be overwhelming trying to decide which shoes to buy. But don’t worry - we’re here to help. Sterling Personal Styling offers online personal styling services starting at just $197. We’ll put together complete outfits - including shoes - that will have you looking your best. Visit the link in our bio to learn more about our services. 

Keep it simple and shop our Hugo Boss shoe edit on the MENS highlight or on the bio link when you SHOP OUR INSTAGRAM REELS. 
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On Tuesdays we usually wear pink but today was a b On Tuesdays we usually wear pink but today was a better day to wear it!

Check out Valentino’s men’s pink collection! It’s the perfect way to add a splash of color to your wardrobe and look dashing in Dubai if that’s your taste. With Valentino, you can always be sure that you will look stylish and chic. If you’re looking for a personal stylist in Dubai, then be sure to check out Sterling Personal Styling! We offer an online personal shopper service starting at US$197. From helping you with your wardrobe challenges or just seasonally updating your men’s wardrobe seamlessly and painlessly! We can help you find that perfect Valentino men’s pink collection item for your unique style or skip it altogether and dress you according to your own personal style.

Honestly I don’t have any clients who would wear these men’s pink sneakers. But if you would like to be the first, you can buy them on the Image Styling highlight. Just press Tap to Shop. 

And sometimes women buy men’s sneakers; like Nike’s Air Force 1. 

Service details on the bio link. 

Shop My Brunette Barbie Chanel Look Skort on sale for $39 on the bio link under SHOP INSTAGRAM REELS. 
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#valentino #mensfashion #menssneakers #mensstreetstyle #mensstreetstyle #lagosnigeria #nigeria #personalstylist #whymenwearpink #mensfashion #dubaipersonalstylist #mydubai #dubailife  #stylist #fashionstylist #personalstylist #styleblogger #styletips #instafashion #fashiongram #ootd #wiwt #whatiworetoday #whatiwore #styledbyme #styleinspo #styleinspiration #chanelstyle #look #instastyle
Business Casual from day to night with Image Consu Business Casual from day to night with Image Consultant and Personal Stylist, Michelle T. Sterling. 

Style one dress 3 ways. Shop the reels looks on the bio link > 
Edgy Business to Business Casual F/W 2022

Note* These blazers by Smythe are running small, so I would size up when you order. The leather jacket fits true to size. 

Or on the Image Styling Highlight.
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#businesscasual #daytonight #businessowner #businesswoman #styletips #styletipsforwomen #styleblogger #styleinspiration #capsualewardrobe #whatiwore #whattowear #shoplook #shoplooks #stylist #imageconsultant #personalstylist #personalstyle #personalshopper #over40style #over50style #over30style #nyc #dc #sanfrancisco #silliconvalley #silliconvalleystyle #lastyle
Here’s how you can turn your corporate look into Here’s how you can turn your corporate look into a business casual look with just a few key pieces that transition from boring into feminine, casual, or edgy. 

Shop my reels style picks on the bio link >
Edgy Business to Business Casual F/W 2022

Or on the Image Styling highlight.
When it comes to dressing for work, most people th When it comes to dressing for work, most people think of wearing conservative clothing. But what if you want to add a bit of an edge to your look? Or maybe you have a dinner meeting after work and don’t know how to transition your outfit. In this post, we will show you how to take your business attire from day to night!

To add a bit of edge to your business attire, try pairing a tailored blazer with something leather like a crop top, pants, or a skirt. Add a pop of color with your shirt or accessories. And don’t forget to add some statement jewelry to really stand out.

If you need to transition your outfit from day to night, there are a few easy ways to do it. First, you can swap out your shoes for a pair of heels or stiletto ankle boots. Second, you can add a cardigan or scarf for a more casual look. And lastly, you can change your handbag from a tote to a clutch.

By following these simple tips, you can take your business attire from day to night! What are some of your favorite ways to style business attire? Let us know in the comments below!

Shop this reels look at on the bio link > Edgy Business to Business Casual F/W 2022

Or on the Image Styling Highlight 
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When it comes to fashion, Americans have always be When it comes to fashion, Americans have always been a bit more relaxed in their approach. While other countries tend to dress up more for every day occasions, Americans often stick to dressing casually even when there are formal events taking place. So what is Dress Up Casual? As per Image Consultant Michelle T. Sterling, it is a style that allows you to look put together without having to dress up too much. In this post, she will show you how to achieve this look and still feel comfortable in your own skin!

While the term "Dress Up Casual" might seem like an oxymoron, it is actually a very popular style among Americans. The key to this look is to find the right balance between dressing up and dressing down. For example, you might want to wear a pair of dark wash jeans with a dressy blouse and heels. Or, you could go for a more casual look by pairing your jeans with a t-shirt and sneakers. Either way, the goal is to look like you've made an effort without looking too overdressed.

One of the best things about Dress Up Casual is that it is very versatile. You can wear it to a variety of different occasions, from work to a night out on the town. And, since it is such a popular style among Americans, you can easily find clothing that fits this look. Whether you're shopping at your favorite department store or browsing online, you're sure to find plenty of options that will help you achieve the Dress Up Casual look.

So if you're looking for a way to look more put together without having to dress up too much, consider giving Dress Up Casual a try. With a little bit of effort, you can easily achieve an enhanced version to this popular American style. Thanks for reading and I hope this was helpful!

Shop the looks on the Image Styling highlight or on the bio link.

Michelle T. Sterling is a style blogger and stylist from NYC. She has been working in the fashion industry for over 15 years and has styled celebrities, models, and everyday men & women. Her blog, Dress Up Casual, is all about how to look put together without having to dress up too much. Follow her on Instagram @thesterlinglifestyle for more style tips and inspiration.
Here’s the last item in the denim capsule series Here’s the last item in the denim capsule series. It’s super cute for dress up casual with all black, or white, or camel underneath. 

Great for pear shape bodies, sloping shoulders *, or if you want an on trend look.

Shop the reels look on the bio link > Business Casual Denim Capsule pre A/W 2022
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